But Candy Crush keeps us coming back in several ways. If the game remained this easy, however, we’d quickly tire of the jellybeans and gum drops, becoming bored after a couple of binge sessions. Despite its reputation as a pleasure chemical, dopamine also plays a crucial role in learning, cementing our behaviours and training us to continue performing them. These accomplishments are experienced as mini rewards in our brains, releasing the neurochemical dopamine and tapping into the same neuro-circuitry involved in addiction, reinforcing our actions. Initially, the game allows us to win and pass levels with ease, giving a strong sense of satisfaction. The premise of Candy Crush is basic enough for a preschooler – just match three candies of the same colour.
So what is it about this game that makes it so addictive?įirst off, it’s simple. I am on level 140 (not something I’m proud of), even after deleting the app once because I couldn’t stop playing.
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