What factors influence these core indicators?.
What are the key metrics of KPIs to focus on in this scenario?.The key indicators and report structures will also be different. Take this as the first step when you start report designing.Į.g., If the topic is ‘income,’ the reports will involve the source of revenue, what factors affect income, income trends, whether KPI of the cycle can be achieved.Į.g., If you focus on user growth, you can sort through the user categories, the key metrics of each AARRR phases, the results of products or operational activities related to user growth, ROIs, and so on.Į.g., If you focus on the channel entry, you will pay attention to the metrics associated with channel quality such as traffic, conversion rates, user value, ROI, etc., Report KPI (from Google)ĭifferent business scenarios have different business topics. One of the report tasks is to “paint a picture” of a business topic with multiple associated metrics with a hierarchy. The core of the reports can be KPIs or some critical points in the project. Report Design Guidelines 2.1 Clarify the report topic and KPIs Where- Where to publish and put this report?Īfter you understand the requirements, you can start designing.Ģ.When- When reading these reports? ( The frequency and the regular time).What- What information this report need to cover?.
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